Stratoware creamer

MAKER:
Designer

Eva Zeisel ( American, 1906 - 2011 )


Retailer

Sears Roebuck & Company ( American, 1886 )

DATE:
designed 1941
more object details

General Description

Created for sale through the Sears mail-order catalogue, Eva Zeisel's_ Stratoware_ line of earthenware, which included this creamer, was designed for the middle class market, which demanded "beauty, utility, and economy." The handles were integrated with the body for ease of manufacture and durability. The 1942 Sears catalogue said: "Stratoware is as in key with modern living as the newest TWA Stratoliners. Distinguished ware that is practical enough for everyday. Two beautifully blended colors on every piece. Four air-minded trim colors: Horizon Blue, Flare Yellow, Wing Brown, and Airport Green. Body is contrasting San Diego Sand color.... Design created exclusively for Sears by the Industrial Design Dept. of Pratt Institute."

Adapted from

Charles L. Venable, China and Glass in America 1880-1980 (Dallas, TX: Dallas Museum of Art: New York: Harry N. Abrams, Inc., 2000), 427.

Fun Facts

In 1942, twenty-piece Stratoware service for four sold for $3.29.

Adapted from

Charles L. Venable, China and Glass in America 1880-1980 (Dallas, TX: Dallas Museum of Art: New York: Harry N. Abrams, Inc., 2000), 427.

Web Resources

Boeing ~ Learn about the Boeing 307 Stratoliner, the aircraft that inspired Sears and Roebuck's Stratoware line.