"Area 50" lamp
Mario Bellini ( Italian, 1935 )
Artemide Inc. ( Italian, 1959 )
- designed 1975
Mario Bellini's "Area 50" lamp features a whimsical flower-like form that softly and subtly diffuses light from a naked bulb. On lighting, the designer/architect says, "the intangible nature of light led me...to move away from an attachment to bodies and objects and to reduce the lamp to a synthesis of 'effect' and 'gesture.'" In this example the gesture of the twisting, paper-thin lamp shade is accentuated by the solid supporting cylinder, which suggests classical forms and reveals Bellini's strong architectural background.
The "Area" series of lighting was designed in 1974 for Artemide, where Bellini's goal was to diffuse the light from the bulb indirectly through the screen that surrounds it like a "gently undulating collar." This is light as ambiance, as the effect of the play of reflections, not merely as something that enables us to see.
Heather Bowling, Digital Collections Content Coordinator, 2016.
Enrico Morteo, Mario Bellini: Furniture, Machines & Objects, (New York: Phaidon, 2015), 85.